Web monetisation

Catalina Goanta, Utrecht University
Alfa Yohanis, University of York
Vikas Jaiman, Maastricht University
Visara Urovi, Maastricht University
PUBLISHED ON: 31 Mar 2022 DOI: 10.14763/2022.1.1650

Web monetisation is the conversion of user traffic into revenue. This glossary entry provides an overview of the concepts of web and content monetisation, discusses aspects arising out of their interaction, and addresses three main issues currently associated with the term: the interoperability of social media infrastructures, the interoperability of content and web monetisation, and the moderation of content monetised decentrally.

This paper investigates whether it is possible for external publics to detect algorithmic targeting in political advertisements, using the tools provided by the Facebook Ad Library.

Traceability

Nanna Bonde Thylstrup, Copenhagen Business School
Matthew Archer, Graduate Institute for International and Development Studies
Louis Ravn, Copenhagen Business School
PUBLISHED ON: 30 Mar 2022 DOI: 10.14763/2022.1.1646

This glossary entry explores traceability which is an increasingly prominent research topic in decentralised technosocial systems in fields as diverse as health, sustainability, finance, and supply chain management and relates to the ability to trace something or someone.

Openness

Tyng-Ruey Chuang, Academia Sinica
Rebecca C. Fan, Academia Sinica
Ming-Syuan Ho, Academia Sinica
Kalpana Tyagi, Maastricht University
PUBLISHED ON: 30 Mar 2022 DOI: 10.14763/2022.1.1643

Openness is contextual. Open implies access to resources or participatory mode of production that can be otherwise closed or restricted in degrees. Openness does not necessarily lead to inclusiveness or equity, even though it may be used to invoke such ideals.