News and Research articles on Campaigns

Volume 11, Issue 1

Can online political targeting be rendered transparent? Prospects for campaign oversight using the Facebook Ad Library

Somya Mehta, University of Leeds
Kristofer Erickson, University of Leeds
PUBLISHED ON: 31 Mar 2022 DOI: 10.14763/2022.1.1648

This paper investigates whether it is possible for external publics to detect algorithmic targeting in political advertisements, using the tools provided by the Facebook Ad Library.

KEYWORDS: Campaigns, Internet oversight, Transparency, Advertising, Political technology, Political micro-targeting, Online platforms
Volume 6, Issue 4

Two crates of beer and 40 pizzas: the adoption of innovative political behavioural targeting techniques

Tom Dobber, University of Amsterdam
Damian Trilling, University of Amsterdam
Natali Helberger, University of Amsterdam
Claes de Vreese, University of Amsterdam
PUBLISHED ON: 31 Dec 2017 DOI: 10.14763/2017.4.777

This study examines the conditions under which political behavioural targeting occurs in multi-party democracies, and explains differences between parties.

KEYWORDS: Political behavourial targeting, Campaigns, Microtargeting, Innovation