This paper analyses how platform policies and interfaces of TikTok, YouTube, Snap, and Instagram shape commercial content for influencers and the legal duty to disclose such content under European consumer law.
News and Research articles on Monetisation
The monetisation of video game user-generated content provokes a challenge to copyright’s assumption of users as ‘amateur’ creators.
Web monetisation is the conversion of user traffic into revenue. This glossary entry provides an overview of the concepts of web and content monetisation, discusses aspects arising out of their interaction, and addresses three main issues currently associated with the term: the interoperability of social media infrastructures, the interoperability of content and web monetisation, and the moderation of content monetised decentrally.
This paper analyses the aftermath of the advertiser revolt on YouTube to draw out the broader implications of the controversy as it relates to the algorithmic gatekeeping of culture. It argues that the event shows as never before that decisions about categorisation and classification of cultural content invariably affect the financial trajectory of the said content. It ends by calling for broader stakeholder participation within key decision-making processes of digital platforms.