Research articles

Two crates of beer and 40 pizzas: the adoption of innovative political behavioural targeting techniques

Tom Dobber, University of Amsterdam
Damian Trilling, University of Amsterdam
Natali Helberger, University of Amsterdam
Claes H. de Vreese, University of Amsterdam
PUBLISHED ON: 31 Dec 2017 DOI: 10.14763/2017.4.777

This study examines the conditions under which political behavioural targeting occurs in multi-party democracies, and explains differences between parties.

WhatsApp in Brazil: mobilising voters through door-to-door and personal messages

Mauricio Moura, The George Washington University
Melissa R. Michelson, Menlo College
PUBLISHED ON: 31 Dec 2017 DOI: 10.14763/2017.4.775

The Brazilian 2014 elections were the first to heavily apply Whatsapp as a micro-targeting tool. This paper aims to test the effectiveness of Whatsapp compared to more traditional approaches. First, we find that short videos delivered via WhatsApp are a powerful method of increasing turnout among teen voters. Second, we add Brazil to the list of