News and Research articles on Influencer marketing

This paper analyses how platform policies and interfaces of TikTok, YouTube, Snap, and Instagram shape commercial content for influencers and the legal duty to disclose such content under European consumer law.

KEYWORDS: Monetisation, Advertising law, Consumer protection, Platforms, Influencer marketing

Internet Policy Review is an open access and peer-reviewed journal on internet regulation.

Scholars, regulators, journalists, activists, and other stakeholders publish in the journal in a variety of formats

Research articles: In-depth scholarly research papers and essays
Concepts: Critical reflections on emerging core concepts of the digital society
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