News and Research articles on Creators

“You and TikTok are, and will remain at all times, independent contractors”

Taylor Annabell, Utrecht University
Sophie Bishop, University of Leeds
Catalina Goanta, Utrecht University
PUBLISHED ON: 23 Jul 2025 DOI: 10.14763/2025.3.2014

This article explores TikTok's platform governance of monetisation by systematically examining the classification of influencers and monetisation practices in TikTok’s platform documentation.

Aspirational platform governance: How creators legitimise content moderation through accusations of bias

Blake Hallinan, Hebrew University of Jerusalem
CJ Reynolds, Hebrew University of Jerusalem
Yehonatan Kuperberg, Hebrew University of Jerusalem
Omer Rothenstein, Hebrew University of Jerusalem
PUBLISHED ON: 31 Mar 2025 DOI: 10.14763/2025.1.1829

Although commercial social media platforms provide few formal channels for participation in platform governance, creators aspire to influence decisions and policies through expressive forms of civic engagement that ultimately legitimate platforms as arbiters of public discourse.

Copyright callouts and the promise of creator-driven platform governance

Blake Hallinan, Hebrew University of Jerusalem
CJ Reynolds, Hebrew University of Jerusalem
Omer Rothenstein, Hebrew University of Jerusalem
PUBLISHED ON: 26 Jun 2024 DOI: 10.14763/2024.2.1770

Despite few formal opportunities to participate in platform governance, social media creators use public callouts to shape community norms and place pressure on the platform.