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APA

Goanta, C., Yohanis, A., Jaiman, V., & Urovi, V. (2022). Web monetisation. Internet Policy Review, 11(1). https://doi.org/10.14763/2022.1.1650

American Psychological Association. For more info, see https://www.apastyle.org

Chicago

Goanta, Catalina, Yohanis, Alfa, Jaiman, Vikas and Urovi, Visara. 2022. "Web monetisation". Internet Policy Review 11 (1). DOI: 10.14763/2022.1.1650. https://policyreview.info/glossary/web-monetisation.

Chicago Referencing Style. For more info, see https://www.chicagomanualofstyle.org

Harvard

Goanta, Catalina (2022). Web monetisation. Internet Policy Review,[online] 11(1). Available at: https://policyreview.info/glossary/web-monetisation [Accessed: 4 Sep. 2026].

Harvard Referencing Style

MLA

Goanta, Catalina. "Web monetisation". Internet Policy Review 11.1 (2022). Web. 4 Sep. 2026.

Modern Language Association, 7th Ed. For more info, see https://owl.purdue.edu/owl/research_and_citation/mla_style/index.html

Vancouver

Goanta C, Yohanis A, Jaiman V, Urovi V. Web monetisation. Internet Policy Review [Internet]. 2022 [4 September 2026];11(1). Available from: https://policyreview.info/glossary/web-monetisation

Vancouver Style. For more info, see https://library.vcc.ca/media/vcc-library/content-assets/documents/VancouverStyleGuide.pdf

This article explores TikTok's platform governance of monetisation by systematically examining the classification of influencers and monetisation practices in TikTok’s platform documentation.

KEYWORDS: Monetisation, Influencers, Platform governance, Platform documentation, Creators

This paper analyses how platform policies and interfaces of TikTok, YouTube, Snap, and Instagram shape commercial content for influencers and the legal duty to disclose such content under European consumer law.

KEYWORDS: Monetisation, Advertising law, Consumer protection, Platforms, Influencer marketing

The monetisation of video game user-generated content provokes a challenge to copyright’s assumption of users as ‘amateur’ creators.

KEYWORDS: Copyright, User-generated content, Video games, Streaming, Monetisation

This paper analyses the aftermath of the advertiser revolt on YouTube to draw out the broader implications of the controversy as it relates to the algorithmic gatekeeping of culture. It argues that the event shows as never before that decisions about categorisation and classification of cultural content invariably affect the financial trajectory of the said content. It ends by calling for broader stakeholder participation within key decision-making processes of digital platforms.

KEYWORDS: Algorithms, Gatekeeping, Platforms, YouTube, Monetisation, Adpocalypse

Internet Policy Review is an open access and peer-reviewed journal on internet regulation.

Scholars, regulators, journalists, activists, and other stakeholders publish in the journal in a variety of formats

Research articles: In-depth scholarly research papers and essays
Concepts: Critical reflections on emerging core concepts of the digital society
Editorials: Contextual or thematic introductions to special issues
Essays: Free-form yet in-depth contentions with issues of academic or social relevance
News: Journalistic reports on events of interest to the Internet Policy Review community
Opinions: Opinion pieces commenting on developments in the realm of internet policy
Open Abstract: Extended abstracts for works in progress that receive public peer review

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Alexander von Humboldt Institute for Internet and Society Center for Advanced Internet Studies in cooperation with additional partners

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Inclusive by design? Participatory governance and the future of digital public spaces

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