News and Research articles on Google

Superplatform: A framework to analyse and regulate Google’s online ad ecosystem

Koray Caliskan, Parsons School of Design
Donald MacKenzie, University of Edinburgh
Addie McGowan, University of Salford
PUBLISHED ON: 18 Feb 2026 DOI: 10.14763/2026.1.2077

The concept of the "superplatform" presents a simple way to describe Google’s vast and complex online ad business as a dual-core system that merges market power, infrastructural dominance, and supply chain demarketisation.

Taxing the cloud: introducing a new taxation system on data collection?

Primavera De Filippi, Research and Studies Center of Administrative Science (CERSA/CNRS), Université Paris II (Panthéon-Assas)
PUBLISHED ON: 1 May 2013 DOI: 10.14763/2013.2.124

Tax avoidance has become a widespread practice on the internet. Online operators easily circumvent an aging taxation scheme that is designed around the concept of territorial jurisdiction and geographical settings. The French government now commissioned a study to find out how to effectively deal with internet giants that generate hardly any revenue for states they largely operate in.