The concept of the "superplatform" presents a simple way to describe Google’s vast and complex online ad business as a dual-core system that merges market power, infrastructural dominance, and supply chain demarketisation.
News and Research articles on SuperplatformThe concept of the "superplatform" presents a simple way to describe Google’s vast and complex online ad business as a dual-core system that merges market power, infrastructural dominance, and supply chain demarketisation.