Donald MacKenzie

Institution

University of Edinburgh

Position

Professor

Country

United Kingdom

ORCID

https://orcid.org/0000-0002-1860-8116

Information

Donald MacKenzie is a Professor of Sociology at the University of Edinburgh studying technology, markets and economies. His latest book (co-authored with Koray Caliskan) is Inside Digital Advertising: Platform Power, Data Icebergs, and Material Politics (Polity Press, 2025). Currently, he leads collaborative research on the economic sociology of online advertisements, funded by the UK Economic and Social Research Council.

Articles by this author

Superplatform: A framework to analyse and regulate Google’s online ad ecosystem

Internet Policy Review is an open access and peer-reviewed journal on internet regulation.

Scholars, regulators, journalists, activists, and other stakeholders publish in the journal in a variety of formats

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