The concept of the "superplatform" presents a simple way to describe Google’s vast and complex online ad business as a dual-core system that merges market power, infrastructural dominance, and supply chain demarketisation.
News and Research articles on Online advertisement
The online advertising industry is shifting content monetisation mechanisms to rely on first-party user identification architectures. The paper evaluates these architectures based on a novel typology to assess their privacy implications.
German and French incumbent media companies have a new enemy: advertisement blocking software company Eyeo. The first court hearing in Munich hints at where this battle is headed to next.