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APA

Kruschinski, S., & Haller, A. (2017). Restrictions on data-driven political micro-targeting in Germany. Internet Policy Review, 6(4). https://doi.org/10.14763/2017.4.780

American Psychological Association. For more info, see https://www.apastyle.org

Chicago

Kruschinski, Simon and Haller, André. 2017. "Restrictions on data-driven political micro-targeting in Germany". Internet Policy Review 6 (4). DOI: 10.14763/2017.4.780. https://policyreview.info/articles/analysis/restrictions-data-driven-political-micro-targeting-germany.

Chicago Referencing Style. For more info, see https://www.chicagomanualofstyle.org

Harvard

Kruschinski, Simon & Haller, A. (2017). Restrictions on data-driven political micro-targeting in Germany. Internet Policy Review,[online] 6(4). Available at: https://policyreview.info/articles/analysis/restrictions-data-driven-political-micro-targeting-germany [Accessed: 4 Sep. 2026].

Harvard Referencing Style

MLA

Kruschinski, Simon, and Haller, André. "Restrictions on data-driven political micro-targeting in Germany". Internet Policy Review 6.4 (2017). Web. 4 Sep. 2026.

Modern Language Association, 7th Ed. For more info, see https://owl.purdue.edu/owl/research_and_citation/mla_style/index.html

Vancouver

Kruschinski S, Haller A. Restrictions on data-driven political micro-targeting in Germany. Internet Policy Review [Internet]. 2017 [4 September 2026];6(4). Available from: https://policyreview.info/articles/analysis/restrictions-data-driven-political-micro-targeting-germany

Vancouver Style. For more info, see https://library.vcc.ca/media/vcc-library/content-assets/documents/VancouverStyleGuide.pdf

In the wake of the Facebook/Cambridge Analytica scandal, it is timely to review the state of the debate about the impact of data-driven elections and to identify key questions that require academic research and regulatory response. The papers in this collection, by some of the world’s most prominent elections researchers, offer that assessment.

KEYWORDS: Micro-targeting, Political behavourial targeting, Political micro-targeting, Surveillance, Big data, Social media platforms

Discussing three factors that characterise the activities of political campaigners, this article demonstrates variations in who is using data in campaigns, what the sources of campaign data are, and how data informs communication.

KEYWORDS: Data-driven campaigning, Micro-targeting, Regulation, Elections, Democracy

This article highlights what we know about the empirical effects of data-campaigning in political campaigns and how those findings fail to live up to claims about its power.

KEYWORDS: Data campaigning, Political campaigns, Big data, Micro-targeting, Social media

Personalised political messaging undermines voter autonomy and the electoral process. Use of voter analytics for political communication must be regulated.

KEYWORDS: Political autonomy, Micro-targeting, Privacy, Surveillance, Voting behaviour

Will the same cross-device technologies that track our journeys through the commercial marketplace now follow us into the polling booth?

KEYWORDS: Advertising, Elections, Micro-targeting, Privacy

Internet Policy Review is an open access and peer-reviewed journal on internet regulation.

Scholars, regulators, journalists, activists, and other stakeholders publish in the journal in a variety of formats

Research articles: In-depth scholarly research papers and essays
Concepts: Critical reflections on emerging core concepts of the digital society
Editorials: Contextual or thematic introductions to special issues
Essays: Free-form yet in-depth contentions with issues of academic or social relevance
News: Journalistic reports on events of interest to the Internet Policy Review community
Opinions: Opinion pieces commenting on developments in the realm of internet policy
Open Abstract: Extended abstracts for works in progress that receive public peer review

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Alexander von Humboldt Institute for Internet and Society Center for Advanced Internet Studies in cooperation with additional partners

Special issue on the topic of
Inclusive by design? Participatory governance and the future of digital public spaces

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