News and Research articles on Political behavourial targetingThe Regulation on Political Advertising (RPA) represents the EU’s most significant effort to address concerns about political advertising’s democratic impact, but does it live up to the Commission’s hype?
In the wake of the Facebook/Cambridge Analytica scandal, it is timely to review the state of the debate about the impact of data-driven elections and to identify key questions that require academic research and regulatory response. The papers in this collection, by some of the world’s most prominent elections researchers, offer that assessment.
This study examines the conditions under which political behavioural targeting occurs in multi-party democracies, and explains differences between parties.