News and Research articles on Data campaigning

Is public concern for political microtargeting addressed on empirical grounds?

KEYWORDS: Political campaigns, Microtargeting, Social media, Data campaigning, Personal data protection

This article highlights what we know about the empirical effects of data-campaigning in political campaigns and how those findings fail to live up to claims about its power.

KEYWORDS: Data campaigning, Political campaigns, Big data, Micro-targeting, Social media

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News and Research articles on Data campaigning

Political microtargeting: Towards a pragmatic approach

Data campaigning: between empirics and assumptions

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