Focusing on whether data-intensive technologies used in political campaigning are accurate and effective misses the point about their larger role in politics. This piece briefly addresses the popular question of “Does it work?” and suggests a series of questions and provocations that aim to more holistically capture the extent of tech-led disruption in a time of creeping voter surveillance.   

Data subjects as data controllers: a Fashion(able) concept?

Lilian Edwards, Newcastle University
Michèle Finck, Max Planck Institute for Innovation and Competition
Michael Veale, University College London
Nicolo Zingales, Tilburg University

PUBLISHED ON: 13 Jun 2019

Recent case-law of the European Court of Justice has substantially widened the notion of “data controller" in unclear and potentially onerous ways for a range of actors involved in personal data processing. This has worrying implications for data subjects who may be characterised as controllers, and for emergent decentralised and privacy protective technologies.