News and Research articles on Content regulation

From brand safety to suitability: advertisers in platform governance

Rachel Griffin, Paris Institute of Political Studies
PUBLISHED ON: 11 Jul 2023 DOI: 10.14763/2023.3.1716

Advertisers’ concerns about “brand safety” and “brand suitability” are an underappreciated influence on social media platforms’ content governance, with concerning implications for social equality and the freedom of public debate online.