News and Research articles on Price discrimination

Volume 13, Issue 4

Discrimination grounds and personalised pricing: Consumer perceptions of fairness, norm alignment, legality, and trust in markets

Kimia Heidary, Leiden University
Jean-Pierre van der Rest, Leiden University
Bart Custers, Leiden University
PUBLISHED ON: 18 Oct 2024 DOI: 10.14763/2024.4.1809

In this study, we developed a consumer survey to investigate the extent to which legislation can (and should) keep up with existing and changing social and ethical norms regarding the use of data for personalising online prices.

KEYWORDS: Personalised pricing, Consumer profiling, Price discrimination, Norms, Anti-discrimination law
Volume 8, Issue 1

Does everyone have a price? Understanding people’s attitude towards online and offline price discrimination

Joost Poort, University of Amsterdam
Frederik J. Zuiderveen Borgesius, Radboud University
PUBLISHED ON: 30 Jan 2019 DOI: 10.14763/2019.1.1383

Online stores can offer each customer a different price. This study analyses why most people find such online price discrimination unfair and unacceptable, and why they think it should be banned.

KEYWORDS: Price discrimination, Personalised pricing, Dynamic pricing, Algorithmic pricing, Data protection, Data protection law