News and Research articles on Harmful industries

Volume 13, Issue 2

Observing “tuned” advertising on digital platforms

Nicholas Carah, University of Queensland
Lauren Hayden, University of Queensland
Maria-Gemma Brown, University of Queensland
Daniel Angus, Queensland University of Technology
Aimee Brownbill, Foundation for Alcohol Research and Education
Kiah Hawker, University of Queensland
Xue Ying Tan, Queensland University of Technology
Amy Dobson, Curtin University
Brady Robards, Monash University
PUBLISHED ON: 26 Jun 2024 DOI: 10.14763/2024.2.1779

We develop an approach to observe the algorithmically-tuned nature of digital advertising by creating visualisations of ad sequences from a citizen scientist data-donation project.

KEYWORDS: Digital platforms, Advertising, Observability, Algorithms, Harmful industries