Drawing upon the work of Ranking Digital Rights, this op-ed explores a civil society perspective on the relationship between corporate governance mechanisms and content moderation on digital platforms.
This paper examines how Google Search ranked 29 junk news domains between 2016 and 2019, finding that SEO — rather than paid advertising — is the most important strategy for generating discoverability via Google Search. Google has taken several steps to combat the spread of disinformation on Search, and these strategies have been largely successful at limiting the discoverability of junk news.