Volume 9, Issue 4 Platform power in the video advertising ecosystem Sally Broughton Micova, University of East AngliaSabine Jacques, University of East Anglia PUBLISHED ON: 13 Oct 2020 DOI: 10.14763/2020.4.1506 With online platforms in the sights of policymakers and regulators, we examine their power in the integrated platform ecosystem for video advertising. KEYWORDS: Online platforms, Platforms, Platform ecosystems, Media regulation, Competition policy, Advertising