Volume 6, Issue 4 The role of digital marketing in political campaigns Jeff Chester, Center for Digital DemocracyKathryn C. Montgomery, American University PUBLISHED ON: 31 Dec 2017 DOI: 10.14763/2017.4.773 What if presidents and policies could be bought and sold online? Social media and advertising technology are making that a reality. KEYWORDS: Elections, Advertising, Privacy, Analytics, Profiling