News and Research articles on User experience

Non-user

Selwa Sweidan, University of Southern California
Karlynne Ejercito, University of Southern California
PUBLISHED ON: 21 Apr 2022 DOI: 10.14763/2022.2.1663

A “non-user,” as the name suggests, refers to an individual who does not use a given product or system. Critical work on non-use elaborates a range of applications for the term we consider here. The variations of non-use under discussion encompass both voluntary and involuntary cases of non-use.