Volume 15, Issue 2 Scroll. Like. Divide. The filter bubble effect on electoral perceptions Cristian Opariuc-Dan, Ovidius UniversityTănase Tasențe, Ovidius UniversityCristina-Dana Popescu, Ovidius University PUBLISHED ON: 9 Apr 2026 DOI: 10.14763/2026.2.2090 This paper examines how algorithmic personalisation shapes electoral perceptions through the filter bubble phenomenon, using a multidimensional measurement tool applied to Romanian Facebook users. KEYWORDS: Algorithmic personalisation, Filter bubble, Electoral communication, Ideological polarisation, Confirmation bias