This article highlights what we know about the empirical effects of data-campaigning in political campaigns and how those findings fail to live up to claims about its power.
Filtered results
Will the same cross-device technologies that track our journeys through the commercial marketplace now follow us into the polling booth?
Political micro-targeting
Is political micro-targeting hijacking European democracy?
A short Q&A with researchers Tom Dobber and Natali Helberger.