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Political behavourial targeting

Transparency and (no) more in the Political Advertising Regulation

Max van Drunen, University of Amsterdam
Eva Groen-Reijman, University of Amsterdam
Tom Dobber, University of Amsterdam
Arman Noroozian, University of Amsterdam
Paddy Leerssen, University of Amsterdam
Natali Helberger, University of Amsterdam
Claes H. de Vreese, University of Amsterdam
Fabio Votta, University of Amsterdam
PUBLISHED ON: 25 Jan 2022

The Regulation on Political Advertising (RPA) represents the EU’s most significant effort to address concerns about political advertising’s democratic impact, but does it live up to the Commission’s hype ?

In the wake of the Facebook/Cambridge Analytica scandal, it is timely to review the state of the debate about the impact of data-driven elections and to identify key questions that require academic research and regulatory response. The papers in this collection, by some of the world’s most prominent elections researchers, offer that assessment.

KEYWORDS: Micro-targeting, Political behavourial targeting, Political micro-targeting

This study examines the conditions under which political behavioural targeting occurs in multi-party democracies, and explains differences between parties.

KEYWORDS: Political behavourial targeting, Campaigns, Microtargeting

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Transparency and (no) more in the Political Advertising Regulation

Data-driven elections: implications and challenges for democratic societies

Two crates of beer and 40 pizzas: the adoption of innovative political behavioural targeting techniques

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