This paper is part of Transnational materialities , a special issue of Internet Policy Review guest-edited by José van Dijck and Bernhard Rieder. Introduction In March 2019, the European Commission fined Google’s parent company Alphabet Inc. 1.5 billion euro for antitrust violations in the online advertising market—the third fine in three years.
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Sharing economy businesses open up new markets and bring about new regulatory challenges. These could be solved with traditional competition instruments, although adapted to the peculiar features of the sharing economy, including, among others, multi-sidedness and the presence of different externalities.