The convergence of media markets and the emergence of video-sharing platforms may make the existing regulative tradition obsolete. This essay demonstrates an emergent need for regulatory convergence on European Union’s Audiovisual Media Service Directive (AVMSD).
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In the last two decades, the industry has deployed endlessly the rhetoric of the “digital threat” in order to demand harsher measures against digital piracy. This paper shows that the “digital threat” discourse is based on shaky grounds.