The debate around internet governance is at full steam in advance of the Brazil's NetMundial conference in April. Especially so since academics have suggested privatising the management of critical internet resources and removing US oversight.
gTLDs are the highest level of domain names in the domain name system, including .com, .net and .org; their number has been restricted to twenty-two for several years. This will change, as the Internet Corporation for Assigned Names and Numbers (ICANN) - the organisation responsible for managing and coordinating the system - rolls out a new gTLDs programme. Businesses and organisations are now able to apply for their own customised top-level domain names. But ICANNs move is mired in controvery, as Francesca Musiani reveals.