The importance of personal data for the digital economy accentuates a problematic information asymmetry between consumers and the data-driven market players. An increased consumer protection would have to deal with the lack of transparency of this black-box setup and a flawed use of consent as regulatory model. The consumer protection needs to be
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This article examines the stance of the European Union vis-à-vis internet services company Google in two controversial instances: the ‘right to be forgotten’ and the implementation of EU competition rules.
Currently dominant cloud services raise challenges in terms of security, privacy and user autonomy. Decentralisation, advocated by civil society, may overcome some of the drawbacks.