This paper is part of Transnational materialities , a special issue of Internet Policy Review guest-edited by José van Dijck and Bernhard Rieder. Introduction In March 2019, the European Commission fined Google’s parent company Alphabet Inc. 1.5 billion euro for antitrust violations in the online advertising market—the third fine in three years.
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Datafication (the quantification of social life) is a colonial move which perpetuates a legacy of appropriation. But how to regulate this?
This article distils from the various (proposals for) platform regulation operational principles that can serve as the basis for productive debate on the subject.