Although the GDPR paves the way for a coordinated EU-wide legal action against data protection infringements, only a reform of private international law rules can enhance the opportunities of data subjects to enforce their rights.
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This paper examines how Google Search ranked 29 junk news domains between 2016 and 2019, finding that SEO — rather than paid advertising — is the most important strategy for generating discoverability via Google Search. Google has taken several steps to combat the spread of disinformation on Search, and these strategies have been largely