The importance of personal data for the digital economy accentuates a problematic information asymmetry between consumers and the data-driven market players. An increased consumer protection would have to deal with the lack of transparency of this black-box setup and a flawed use of consent as regulatory model. The consumer protection needs to be
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This paper provides qualitative analysis of Google’s and Microsoft’s policies and examines case studies to enhance understanding about the privacy role of information intermediaries in self-regulatory arrangements.
Consumer protection law can assist EU data protection law in empowering data subjects whose rights are challenged by big data.