Discussing three factors that characterise the activities of political campaigners, this article demonstrates variations in who is using data in campaigns, what the sources of campaign data are, and how data informs communication.
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This paper analyses the spread of misinformation in the context of 2018 Brazilian elections. We give a general overview of the Brazilian political context, its media ecosystem and the weaponisation of the country’s most popular messaging app, WhatsApp, as a political persuasion tool. The current architecture of the platform does not allow, once
Personalised political messaging undermines voter autonomy and the electoral process. Use of voter analytics for political communication must be regulated.
