Addressing gendered affordances of the platform economy: the case of UpWork

Elisabetta Stringhi, University of Milan
PUBLISHED ON: 22 Mar 2022 DOI: 10.14763/2022.1.1634

UpWork affordances are gendered affordances, since male users are allowed different conducts compared to female freelancers, who experience cyberviolence. UpWork serves as a case study to investigate the relationship between digital platform functioning and gender inequality in a platform economy context.

This paper is part of The gender of the platform economy , a special issue of Internet Policy Review guest-edited by Mayo Fuster Morell, Ricard Espelt and David Megias. Introduction Wanghong is short for the Chinese term “wangluo hongren”: people who have gone viral online. Covering a wide spectrum of participants including video uploader, vlogger

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