News and Research articles on Turnout

WhatsApp in Brazil: mobilising voters through door-to-door and personal messages

Mauricio Moura, The George Washington University
Melissa R. Michelson, Menlo College
PUBLISHED ON: 31 Dec 2017 DOI: 10.14763/2017.4.775

The Brazilian 2014 elections were the first to heavily apply Whatsapp as a micro-targeting tool. This paper aims to test the effectiveness of Whatsapp compared to more traditional approaches. First, we find that short videos delivered via WhatsApp are a powerful method of increasing turnout among teen voters. Second, we add Brazil to the list of