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Two crates of beer and 40 pizzas: the adoption of innovative political behavioural targeting techniques

Tom Dobber, University of Amsterdam
Damian Trilling, University of Amsterdam
Natali Helberger, University of Amsterdam
Claes H. de Vreese, University of Amsterdam
PUBLISHED ON: 31 Dec 2017 DOI: 10.14763/2017.4.777

This study examines the conditions under which political behavioural targeting occurs in multi-party democracies, and explains differences between parties.