Targeted political advertising can potentially exclude voter segments from important political information, and undermine the democratic process
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Political micro-targeting has become a popular topic after the surprise results of the 2016 US presidential election, the UK vote on leaving the European Union, and a number of general elections in Europe in 2017. Yet, we still know little about whether PMT is a tool with destructive potential or if it’s “just” a new phenomenon to be incorporated
Abbreviated version of a speech delivered by the Member of the European Partiament Sophie in ‘t Veld in Amsterdam in May 2017 to Data & Democracy, a conference on political micro-targeting.