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The importance of personal data for the digital economy accentuates a problematic information asymmetry between consumers and the data-driven market players. An increased consumer protection would have to deal with the lack of transparency of this black-box setup and a flawed use of consent as regulatory model. The consumer protection needs to be

Privacy means control over our personal data... and human rights lawyer Katarzyna Szymielewicz explains why this matters when it comes to the European Union General Data Protection Regulation.