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The regulation of online political micro-targeting in Europe

Tom Dobber, University of Amsterdam
Ronan Ó Fathaigh, University of Amsterdam
Frederik J. Zuiderveen Borgesius, Radboud University
PUBLISHED ON: 31 Dec 2019 DOI: 10.14763/2019.4.1440

This paper discusses how online political micro-targeting is regulated in Europe, from the perspective of data protection law, freedom of expression, and political advertising rules.

The convergence of media markets and the emergence of video-sharing platforms may make the existing regulative tradition obsolete. This essay demonstrates an emergent need for regulatory convergence on European Union’s Audiovisual Media Service Directive (AVMSD).