This paper discusses how online political micro-targeting is regulated in Europe, from the perspective of data protection law, freedom of expression, and political advertising rules.
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Given the weakness of consent-dependent agreements in relation to profiling and prediction markets, consumer protection needs improvement.
In the last two decades, the industry has deployed endlessly the rhetoric of the “digital threat” in order to demand harsher measures against digital piracy. This paper shows that the “digital threat” discourse is based on shaky grounds.