Flappy Bird , Threes , Ridiculous Fishing - three mobile games and three high profile examples of the games industry's relationship with ‘clones’.
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Over the years, the video game industry has grown into one of the largest, most profitable entertainment industries in the world. Originality and innovation - instead of fueling competition and guaranteeing a diverse market - are regarded by many as risky ventures. Some would even argue that innovation in the industry is not really innovative at