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Privacy

The quantified consumer: blind, non-informed and manipulated?

Stefan Larsson, Lund University
PUBLISHED ON: 02 Jul 2017

The importance of personal data for the digital economy accentuates a problematic information asymmetry between consumers and the data-driven market players. An increased consumer protection would have to deal with the lack of transparency of this black-box setup and a flawed use of consent as regulatory model. The consumer protection needs to be